Social

Social marketing

Social media is a tool that millions of private users and companies use on a daily basis. This is where relationships are established, here you can get sales, run a business and effectively build an image – companies, brands, employers or your own.

We will run social profiles for you (fanpage) and we will carry out effective advertising campaigns on the most popular social networking sites.

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Social marketing with Vessto Group means making full use of the potential of social media in accordance with the needs of your company. Social media create unlimited possibilities.

SOCIAL MARKETING BENEFITS

  • Sales and lead acquisition
  • Building the image
  • Acquiring clients, business partners or brand ambassadors
  • Establishing lasting relationships with future and current clients
  • The possibility of accurate segmentation of the target group
  • A wide range of advertising formats and paid promotions

CONDUCTING SOCIAL NETWORKS

We offer to care of profiles in social media that build a positive, expert image of your brand. Our actions bring direct results in the form of user involvement and increased interest in the brand. Ultimately, they lead to the acquisition of more conversions on the company’s website in the social channel, or on the website.

Social media marketing includes:

  • Content marketing and copywriting
  • Preparing and publishing posts
  • Establishing a dialogue with users
  • Activity on industry profiles

We take care of

building the company’s image and creating an active community on the largest social networking site in the world

Brand image building on the largest photographic social website

Establishing contacts and building image on the world’s largest social networking site for professionals

Promotion of products on a platform of people seeking inspiration and ideas

Building an image and communication strategy on a social website with a microblogging service

ADVERTISING CAMPAIGNS

Social media offers different types of ads and paid activities (in the click-to-pay model). Assuming that most of your clients use social media, investing in advertising is an effective activity. Our team implements advertising campaigns on the most popular social networks, optimizing them and using them to obtain sales.

The benefits of advertising campaigns in social media:

  • Reaching new users
  • Running campaigns for a well-defined group of recipients
  • Optimization of activities depending on the objectives
  • Access to extensive statistics

HERE, WE WILL MAKE A CAMPAIGN FOR YOU

Advertising campaigns on the largest social networking site in the world.

Advertising campaigns on the largest photography social network.

Advertising campaigns on a social network for professionals.

WHY IS IT WORTH?

There are your clients – more than 70% of Polish internet users use social media, which is why they are an obvious way to reach customers of all ages, interests, education and origins

This is a valuable database of contacts – you do not buy an anonymous database, but you establish lasting relationships with people who bring your friends to you, communication is two-sided

Social media are influential – social media play an important role in social life, allow you to be up to date: your customers with new products, you with changing needs and customer preferences; if you can not find your business in social media, you can lose many potential customers

They allow for immediate interaction – in social media you can find out right away if what you are doing is valuable and interesting; Your users will communicate this to you through comments, feedback or lack of response and interest

Social Media

SOCIAL MEDIA HOW ARE WE DOING

Although communication in social media can be conducted freely and gives the impression of spontaneous, every good post is the work of a team of specialists – a copywriter, an internet marketing specialist and an analyst. Before we start working on social profiles, we are well prepared for it. See what steps we are taking to prepare effective communication on social media:

RELATIONSHIP STRATEGY

The essence of marketing in social media is to establish relationships with users. For a relationship to be effective, it must be based on an authentic message and similar values. We prepare a posting strategy that will contain information about your company, products and services, and at the same time will be interesting for your potential customers.

Social media is an important channel for gaining customers. The aim of our activities is to obtain sales by building the company’s image, efficient communication and publication of valuable content. However, depending on your needs, we also build a brand image, an employer or an image of an expert.

DETERMINATION OF PURPOSE

RESEARCH

We define the target group, analyze your offer, evaluate what has already been done as part of social media and narrow the thematic area of activities. We also define in which area the image building will be most needed to achieve the chosen goal. On this basis, we also select social channels that will bring the best results.

We create interesting content related to your business, and then we promote it in the form of interesting entries in social media – photos, infographics, short video.

BUILDING IMAGE

COMMITMENT OF USERS

We engage users and establish dialogue with them. We encourage them to visit the site and visit your stationary store or service point. We speak on your behalf in thematic groups and under industry posts, building not only relations, but also the image of an expert.

Testing the effectiveness of activities and adjusting the strategy depending on the needs and interests of users, but still guided by the most important goal – sales.

OPTIMIZATION OF ACTIONS

WITHOUT LONG -TERMIN CONCLUSIONS

We are convinced about the effectiveness of our service. That is why our offer of website positioning does not require a long-term contract.

Our clients are with us because they want -
not because they have to.

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Frequently asked questions - FAQ section

The number of entries depends on the package chosen, budget, and the number of hours we can devote to the service.

Yes, running a fanpage also includes creating graphic designs. Their amount and complexity depends on the plan chosen. Also we can offer graphic design subscription plan for social media.

The budget is set individually depending on your goals. The goal may be sales, conversion, acquiring fans, likes, etc. The budget also depends on the geographical reach and popularity of the industry.

Yes, but this is not always the optimal solution. In justified cases, we set up and manage groups in social media.

The amount of time we can devote to individual projects depends on the selected package and your expectations and objectives.

We serve clients from all over the world, although most are based in the US. In the matter of foreign markets – we run FB dedicated to Polish-speaking users.

We will prepare statements containing the use of the budget and the goals achieved. We calculate the costs of achieving individual goals. The report may also contain non-standard profile data.

We use analytical tools, including Google Analytics, Google Tag Manager. Reporting tools, including Google Data Studio, graphical tools, including Corel, Photoshop and Illustrator, and more.

The publication plan is set together with the client and is accepted by the client at the beginning of the billing period. Depending on preferences, plans are created on a monthly or quarterly basis.

Depending on the client’s preferences, running a fanpage may include responding to comments. Agency SEO campaigns offering Internet marketing adjusts the scope of activities individually to the needs.

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